Privacy Policy

1. Introduction

Ashford ("we", "us", or "our") is committed to protecting the privacy and personal data of our residents, their families, and visitors to our website. This Privacy Policy explains how we collect, use, disclose, and protect personal information in accordance with Singapore's Personal Data Protection Act 2012 (PDPA).

If you have any questions about this policy, please contact us at [email protected].

2. Data We Collect

We may collect the following categories of personal data:

Information you provide directly: your name, email address, phone number, and any message content submitted via our contact form or other communication channels.

Resident and family information: health records, dietary requirements, emergency contacts, medical history, and care preferences — provided during the admission process or ongoing care.

Information collected automatically: cookies, IP addresses, browser type, pages visited, and other analytics data when you use our website. Please refer to our Cookie Policy for details.

3. How We Use Your Data

We use personal data for the following purposes:

To respond to your enquiries and provide information about our care programmes. To deliver care services to residents, including health management, meal planning, and activity coordination. To communicate with families regarding their loved one's wellbeing and care updates. To improve our website, services, and the overall experience we offer. To comply with legal and regulatory obligations under Singapore law.

We will not use your personal data for purposes other than those stated above without your consent.

4. Legal Basis for Processing

We process personal data on the following legal bases: your consent (e.g., when you submit a form on our website), the performance of a contract (e.g., when you engage our care services), compliance with legal obligations, and legitimate interests (e.g., improving our services and ensuring safety).

5. Data Sharing

We may share personal data with: healthcare professionals involved in a resident's care, regulatory authorities when required by law, third-party service providers who assist with website hosting, analytics, or communication tools — always under strict data processing agreements.

We do not sell or rent personal data to any third parties for marketing purposes.

6. Data Protection Measures

We take reasonable steps to protect personal data from unauthorised access, modification, disclosure, or destruction. These measures include secure storage of physical records, encryption of digital data in transit and at rest, access controls limiting data access to authorised personnel, and regular reviews of our data handling practices.

7. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected. Contact form submissions are retained for up to 12 months. Resident care records are retained for a period of 7 years following discharge, in line with healthcare record-keeping guidelines in Singapore. Website analytics data is retained for up to 24 months.

8. Cookies

Our website uses cookies to enhance your browsing experience and gather usage statistics. For detailed information about the types of cookies we use and how to manage your preferences, please visit our Cookie Policy page.

9. Your Rights

Under the PDPA, you have the right to: access the personal data we hold about you, request correction of inaccurate or incomplete data, withdraw consent for processing (where consent was the legal basis), request information about how your data has been used or disclosed in the past year.

To exercise any of these rights, please contact us at [email protected]. We will respond to your request within 30 days.

10. Third-Party Links

Our website may contain links to external websites. We are not responsible for the privacy practices or content of those websites. We encourage you to read the privacy policies of any third-party sites you visit.

11. Children's Privacy

Our services and website are intended for adults aged 18 and above. We do not knowingly collect personal data from individuals under 18 years of age. If you believe we have inadvertently collected such data, please contact us and we will take steps to delete it promptly.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last Updated" date. We encourage you to review this page periodically. Continued use of our website or services after changes are posted constitutes your acceptance of the updated policy.

13. Contact Us

If you have questions, concerns, or requests related to your personal data, please contact our Data Protection Officer:

Email: [email protected]
Address: Ashford, 38 Choa Chu Kang Avenue 4, Singapore 689812
Phone: +65 6541 7283

If you are unsatisfied with our response, you may lodge a complaint with the Personal Data Protection Commission (PDPC) of Singapore.